Corporate commitment to culture – an integral part of their strategy?

It found that cultural commitment is motivated mostly by a sense of social responsibility. It is not normally part of a company's strategy, and is rarely used consciously to achieve competitive advantage. And cultural commitment is usually the preserve of top management too. The survey also found there are three kinds of culturally committed companies (commercial, paternalistic and "good citizens"), and that proportions vary from one country and industry to another.

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A survey by the Swiss Institute for Art Research and Roland Berger Strategy Consultants